Fair, Diverse & Inclusive Employment
We employ around 10,500 people across ASEAN and South Asia and are committed to fostering a workplace where every individual feels valued and empowered.
Our Group-wide workforce of approximately ~10,500 total employees, is made up of 1.5% Senior Management, 28.4% Middle Management, 62.1% Executive, 7.8% Non-Executive, and 0.2% Others — reflecting a healthy talent structure that supports both leadership and operational excellence.
Anchored in our Winning Culture, which champions fairness, diversity, inclusion, and a passion for collaboration, we promote positive work experiences through well-established policies on recruitment, benefits, and performance management, aligned with industry best practices.
Through these efforts, we continue to build a high-performing, engaged, and innovative workforce.
Our Approach To Fair And Inclusive Employment
We uphold fair and inclusive employment practices in four key pillars of focus:
Ensure fair and non-discriminatory hiring practices that recognise diverse talents, evolving skill requirements and equal opportunities
Promote a safe and inclusive work environment, reinforced through our Employee Code of Conduct and our Diversity, Equity and Inclusion (DEI) Framework
Provide comprehensive benefits that contribute to a fair and supportive workplace culture
Equip employees with the necessary tools and opportunities to grow via continuous learning, right-skilling and cross-functional collaboration to build a future-ready workforce
Our Workforce In 2024
employed across our OpCos
represent our workforce
representation in Axiata’s Corporate Centre’s Senior Management
of Senior Management hired from local communities
Our Winning Culture
We established our Winning Culture framework as a blueprint to drive exceptional performance across our markets.
Integrating our three core values with our defined Ways of Working, the framework guides our people in adopting the behaviours and approaches needed to make a bigger difference for the company and in their careers.
Core Values & Key Behaviours
-
Starting with customers in mind with every decision that we make
-
Going the extra mile to deliver beyond customers’ expectations
-
Fearlessly pushing boundaries and trying new things
-
Continuously adapting and improving to get better every day
-
Building trust in all relationships to work towards common goals
-
Embracing diversity and learning from each other while upholding high ethical standards
We leverage on our agility and innovation to deliver exceptional performance without compromising on ethics and integrity.
We are dedicated to achieving success in our operations, marketplace and communities by fostering a positive, safe and equitable environment that nurtures growth and wellbeing for all.
Insights from Our Winning Culture Survey
In 2024, we conducted a Winning Culture Survey to gain insights into the progress of our journey, revealing that Passion for Collaboration is a key strength of our culture. Download our Integrated Annual Report 2024 to learn about the other insights revealed by the survey.
Upholding Our Code of Conduct
The Axiata Code of Conduct governs how we interact with colleagues and stakeholders across our value chain. Through the code, we commit to upholding universal human rights, in line with the International Labour Organization (ILO) Core Labour Standards.
Freedom from
Freedom from
Freedom from
Freedom from
Building A Diverse And Inclusive Workforce
We are committed to providing equal opportunities for career advancement, regardless of age, gender, race, ability, nationality, or culture.
Our Framework
To further our progress in this key area, we have introduced a DEI Framework that encompasses four pillars of action – Gender, Generations, Ethnicities and Abilities – with our capabilities as an organisation forming a crucial factor supporting each pillar.
Translating aspiration to action, we have made significant strides in efforts to advance gender equality and improve workplace accessibility for persons with disabilities (PWD). Download our Integrated Annual Report 2024 for more detailed insight into Group and OpCo initiatives and performance in DEI.
Gender Equality
In 2022, we adopted the United Nations Women’s Empowerment Principles (UN WEP) Charter, committing to take actions that further to gender equality across the organisation. We then set a goal of 30% women’s representation in Axiata Corporate Centre’s Senior Management by 2025, which we achieved one year ahead of schedule with representation of 42.5% in 2024.
Our efforts to create a conducive and supportive environment for the progress of our women employees is supported by the Women of Axiata and Male Allies (WAMA) initiative, which fosters important dialogue around women’s representation, mobilising a culture of gender equality across the Group.
Advancing Accessibility
We strive to build workplaces that value and empower individuals with disabilities, with our OpCos running localised programmes that provide PWDs with work experience. This includes XL’s Disability Internship Programme, which is providing 19 individuals with hearing and speech impairments hands-on experience across the company’s regional offices and headquarters.
(XL Axiata is known as XLSMART since 16 April 2025)
Fair, Diverse & Inclusive Employment
We employ around 10,500 people across ASEAN and South Asia and are committed to fostering a workplace where every individual feels valued and empowered.
Our Group-wide workforce of approximately ~10,500 total employees, is made up of 1.5% Senior Management, 28.4% Middle Management, 62.1% Executive, 7.8% Non-Executive, and 0.2% Others — reflecting a healthy talent structure that supports both leadership and operational excellence.
Anchored in our Winning Culture, which champions fairness, diversity, inclusion, and a passion for collaboration, we promote positive work experiences through well-established policies on recruitment, benefits, and performance management, aligned with industry best practices.
Through these efforts, we continue to build a high-performing, engaged, and innovative workforce.
Our Approach To Fair And Inclusive Employment
We uphold fair and inclusive employment practices in four key pillars of focus:
Ensure fair and non-discriminatory hiring practices that recognise diverse talents, evolving skill requirements and equal opportunities
Promote a safe and inclusive work environment, reinforced through our Employee Code of Conduct and our Diversity, Equity and Inclusion (DEI) Framework
Provide comprehensive benefits that contribute to a fair and supportive workplace culture
Equip employees with the necessary tools and opportunities to grow via continuous learning, right-skilling and cross-functional collaboration to build a future-ready workforce
Our Workforce In 2024
employed across our OpCos
represent our workforce
representation in Axiata’s Corporate Centre’s Senior Management
of Senior Management hired from local communities
Our Winning Culture
We established our Winning Culture framework as a blueprint to drive exceptional performance across our markets.
Integrating our three core values with our defined Ways of Working, the framework guides our people in adopting the behaviours and approaches needed to make a bigger difference for the company and in their careers.
Core Values & Key Behaviours
-
Starting with customers in mind with every decision that we make
-
Going the extra mile to deliver beyond customers’ expectations
-
Fearlessly pushing boundaries and trying new things
-
Continuously adapting and improving to get better every day
-
Building trust in all relationships to work towards common goals
-
Embracing diversity and learning from each other while upholding high ethical standards
We leverage on our agility and innovation to deliver exceptional performance without compromising on ethics and integrity.
We are dedicated to achieving success in our operations, marketplace and communities by fostering a positive, safe and equitable environment that nurtures growth and wellbeing for all.
Insights from Our Winning Culture Survey
In 2024, we conducted a Winning Culture Survey to gain insights into the progress of our journey, revealing that Passion for Collaboration is a key strength of our culture. Download our Integrated Annual Report 2024 to learn about the other insights revealed by the survey.
Upholding Our Code of Conduct
The Axiata Code of Conduct governs how we interact with colleagues and stakeholders across our value chain. Through the code, we commit to upholding universal human rights, in line with the International Labour Organization (ILO) Core Labour Standards.
Freedom from
Freedom from
Freedom from
Freedom from
Building A Diverse And Inclusive Workforce
We are committed to providing equal opportunities for career advancement, regardless of age, gender, race, ability, nationality, or culture.
Our Framework
To further our progress in this key area, we have introduced a DEI Framework that encompasses four pillars of action – Gender, Generations, Ethnicities and Abilities – with our capabilities as an organisation forming a crucial factor supporting each pillar.
Translating aspiration to action, we have made significant strides in efforts to advance gender equality and improve workplace accessibility for persons with disabilities (PWD). Download our Integrated Annual Report 2024 for more detailed insight into Group and OpCo initiatives and performance in DEI.
Gender Equality
In 2022, we adopted the United Nations Women’s Empowerment Principles (UN WEP) Charter, committing to take actions that further to gender equality across the organisation. We then set a goal of 30% women’s representation in Axiata Corporate Centre’s Senior Management by 2025, which we achieved one year ahead of schedule with representation of 42.5% in 2024.
Our efforts to create a conducive and supportive environment for the progress of our women employees is supported by the Women of Axiata and Male Allies (WAMA) initiative, which fosters important dialogue around women’s representation, mobilising a culture of gender equality across the Group.
Advancing Accessibility
We strive to build workplaces that value and empower individuals with disabilities, with our OpCos running localised programmes that provide PWDs with work experience. This includes XL’s Disability Internship Programme, which is providing 19 individuals with hearing and speech impairments hands-on experience across the company’s regional offices and headquarters.
(XL Axiata is known as XLSMART since 16 April 2025)
