28 Aug 2020
KUALA LUMPUR - To promote the spirit of unity and patriotism in conjunction with the upcoming Merdeka and Malaysia Day celebrations, Axiata Group Berhad (“Axiata”) will launch a 2-week campaign titled, “True Stories of Tunku” on 28 August 2020.
Featuring first-hand eyewitness accounts of the legendary acts of compassion by the nation’s first Prime Minister, Almarhum Tunku Abdul Rahman Putra Al-Haj, the stories will be narrated from the memories of Malaysians whose lives he touched.
This year, Axiata is revisiting the timeless values of Tunku following the highly successful “Getaran Pertama” integrated campaign which was rolled out in conjunction with last year’s Merdeka celebrations. To recap, last year’s campaign featured a heartwarming story about a multiracial choir arranged by Tunku to perform the Negaraku for the first time in heralding the birth of our nation.
For this year’s campaign, among those whose real stories will be turned into inspiring dramatisations are Tengku Razaleigh Hamzah, Malaysia's longest-serving parliamentarian; 93-year-old educator and social activist, Datuk Rasammah Bhupalan; one of Masjid Negara's original architects, Dato' Baharuddin Abu Kassim; and Tunku's personal cook and butler, Puan Salmiah Mohd Isa and Encik K. Muthu a/l Kalimuthoo, respectively.
Tan Sri Jamaludin Ibrahim
President & Group Chief Executive Officer of Axiata Group Berhad
At a time when we are nostalgic about the birth of Malaysia, it feels right to pay tribute once again to our nation’s first Prime Minister Tunku Abdul Rahman and his exemplary legacy of values.
This year, as humanity is tested by the unimaginable force of the COVID-19 pandemic, as we lived through unprecedented movement controls and witnessed really daunting crisis situations across the globe, our ability to empathise with others and respond with kindness has been brought to the fore.
Compassion is integral to human existence and as can be seen through Tunku’s actions, it is what makes us human. Whether you were young or old, no matter how humble your background was, no matter what your race or religion was, Tunku was there for you, if you were in need. Ready to reach out a helping hand. If all Malaysians take this same spirit of compassion into our hearts, then we, as a nation, can truly face the future with unity and confidence.
Tunku Abdul Rahman once remarked, 'We are one team, working together with common purpose to do our level best for the benefit and betterment of our country and our people.
Indeed, the past, in this case, truly illuminates the way forward. May his timeless compassion inspire us all to work together, collaborate more, and support each other for a better tomorrow.
Dato' Izzaddin Idris
Deputy Group Chief Executive Officer of Axiata Group Berhad
Axiata’s purpose of Advancing Asia is also strongly anchored in the spirit of compassion. Whether offering digital education and training to prepare underprivileged students for a brighter future, empowering women in communities across our markets with digital entrepreneurship skills or rolling out initiatives such as Aspirasi Assist to help Malaysian micro-SMEs navigate COVID-19 induced economic uncertainties, we are always striving to better serve customers and communities across our footprint of 11 countries.
"True Stories of Tunku" will be released on the 28th August and will be available on Axiata YouTube channel https://www.youtube.com/watch?v=yKvIxQdHNls & Facebook page.
Note to Editor: For exclusive content relating to the stories and the personalities behind them, plus high-resolution photographs, behind the scenes photos and other materials, please log in at the special media resources page at this link: https://drive.google.com/drive/folders/1GuWW5UwX1lbCkmHf-_F6zHxOZJdbaBnM?usp=sharing
About Axiata
As one of the leading telecommunications groups in Asia in pursuit of its vision to be the New Generation Digital Champion by 2022, Axiata has transformed itself from a holding entity with a portfolio of pure-play mobile assets into a Triple Core Strategy driven business focusing on Digital Telco, Digital Businesses and Infrastructure.
Within ASEAN and South Asia, the Group has controlling stakes in market-leading mobile and fixed operators in the region including 'Celcom' in Malaysia, 'XL' in Indonesia, 'Dialog' in Sri Lanka, 'Robi' in Bangladesh, 'Smart' in Cambodia and 'Ncell' in Nepal. Axiata is actively spearheading efforts to transform its mobile-centric operations into digital converged companies.
Axiata Digital, the digital services arm of Axiata is focused on two digital business verticals namely Digital Financial Services ('Boost', ‘Aspirasi’) and Digital Advertising ('ADA').
'edotco', the Group's infrastructure company, operates in six countries to deliver telecommunications infrastructure services, amassing approximately 32,300 towers. Presently the 16th largest independent tower companies globally, it aims to be one of the top regional telecommunications tower companies and is committed to responsible and sustainable business operations.
As a committed and long-term investor, and in line with its sustainability goals, the Group actively supports and drives young talent development; disaster response and recovery; as well as green initiatives. Axiata's broader goal of Advancing Asia aims to piece together the best in the region in terms of innovation, connectivity and talent. For further information on Axiata visit www.axiata.com
Issued By
Corporate Communications
Axiata Group Berhad
Level 30, Axiata Tower,
9 Jalan Stesen Sentral 5, Kuala Lumpur Sentral 50470 Kuala Lumpur Malaysia
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