Nationality
Canadian
Date of Appointment
6 September 2025

With over 30 years of experience in steering telecommunications businesses across diverse markets—including Jordan, Italy, Bangladesh and Cambodia—Ziad brings a wealth of expertise in driving innovation, commercial excellence, and technologyled transformation across mobile, broadband and fixed-line services.
A seasoned telecom leader and transformation architect, Ziad has a proven ability to scale operations, modernize businesses, and reimagine growth strategies in dynamic, high-potential markets. His deep expertise spans information technology, customer experience, and retail operations.
Ziad has held key leadership roles in multiple global communications and technology companies, where he consistently delivered sustainable growth and operational excellence. He was the Chief Technology Officer at Wind Telecommunications in Italy before becoming the Chief Executive Officer of Banglalink Digital Communications Ltd. in Dhaka, Bangladesh.
He spent seven years as the Chief Executive Officer of Jordan’s leading mobile network provider, Umniah, before joining Smart Axiata of Cambodia, where he was instrumental in driving organisational transformation and building high-performing team that sustainably delivered stellar financial performance.
Ziad also currently serves as the Chairman and Director of RedDot Digital Limited, AxEnTec PLC, and rVentures PLC, all of which are subsidiaries of Robi.