Nationality
Indian
Date of Appointment
1 September 2018

Armed with over 20 years of professional experience, Srinivas is a highly accomplished, decorated business leader, entrepreneur and a leading thinker in data and AI space.
He founded PayZazz, a UK-based mobile payment startup. He also served as the head of China operations for Motorola Mobile Devices software group in Shanghai and led Corporate Venturing at ARM Ltd. in Cambridge, UK. Later, he took on the role of Chief Portfolio Officer at Axiata Digital, where he was responsible for overseeing all mergers and acquisitions (M&A), portfolio operations, and investments across Axiata's diverse range of companies in digital advertising, digital financial services, and platforms.
Srinivas holds an MBA from the London Business School and a Bachelor of Engineering from the National University of Singapore.
Currently, he serves as the Chief Executive Officer of ADA, the Data & AI Experience Company, helping enterprises turn data into intelligent, trusted and measurable customer experiences across digital channels. In this capacity, he leads a team of 1,000 experts spanning data and analytics, AI, technology, and ecommerce, driving transformation at scale across 14 markets globally. Under his leadership, ADA partners with forward-thinking enterprises to build AI-ready data foundations and deploy data- and AI-powered experiences, from secure authentication and identity-led trust, to conversational and personalised commerce journeys, that create real business outcomes.