Our brand mark is a representation of who we are and what we stand for. The purpose of these guidelines is to protect and enhance this invaluable asset.

The relationship between the prism mark is fixed and should not be altered.

Always use the approved electronic identity artwork for reproduction.

Artwork & reproduction
The Axiata brand signature is reproduced in many different ways across our business. Specific applications and processes require specific artworks ad formats.

Please make sure that you download the correct artwork from the Brand Kit on axiata.com/brandkit. Never create your own artwork or alter it in any way.

To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access

This guideline should not be used for colour matching. Always refer to the Corporate colours section in this guideline.

In order to create a flexible system for the brand mark, different variations are available for different applications.

Here are the rules that must be followed:

The full colour version in gradient must be used whenever possible in all communications, but if applying the brand mark on smaller applications, please use the full colour version in solid colour; the single colour and monotone versions may be used in one-colour materials.

The colour of the prism mark is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

Minimum clear space
Our brand mark deserves to stand apart, as an expression of our integrity and commitment. For maximum impact and legibility, always maintain ample clear space around the Axiata brand mark. This ensures an impression of clarity, strength and simplicity that supports our brand.

For extreme cases, the minimum clear space can be increased to 2X, but the preference should always be 1X.

Minimum size
Minimum brand mark sizes have been established to maintain optimum legibility and quality in every expression of the Axiata prism mark. The recommended sizes are measured by the X-height of half triangle from the prism mark.

X is our standard measurement which is equal to the vertical height of half triangle in the prism mark.

Correct use of colour is vital when reproducing the Axiata prism mark.

The examples shown on this page demonstrate how careful control and use of the brand icon with different backgrounds must be adhered to at all times to ensure accurate and consistent representation of the brand.

The preferred Axiata colour brand signature is the full colour version appearing on a white background and should be used whenever possible.

For the single colour and outline version of the Axiata prism mark, only Axiata blue, Axiata Red, monotone, black and white is allowed. Any secondary colours such as Axiata green, denim and turquoise are not permitted to apply in the Axiata prism mark.

When there is not enough contrast between the background and the logo, always use the outline version.

The colour of the prism mark is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.

When the Axiata prism mark is being used for sponsorship purposes, always place the brand signature on a background with sufficient contrast.