Application

Applications Vertical
Print Ad

Advertising materials are always in a constant change, using new concepts and layouts to accommodate new information. Therefore a comprehensive and flexible design system is required, one which maintains a unified appearance while still allowing for variety.

Axiata brand signature should be placed on the top right corner of the print ad.

The typeface should always conform to our brand typeface.

If OpCos brand signatures are featured, it should be placed at the bottom of the print ad. Arrangement of the OpCos logos must follow the arrangement indicated in the sample on the left.

Applications
Horizontal Print Ad

Advertising materials are always in a constant change, using new concepts and layouts to accommodate new information. Therefore a comprehensive and flexible design system is required, one which maintains a unified appearance while still allowing for variety.

Axiata brand signature should be placed on the top right corner of the print ad.

The typeface should always conform to our brand typeface.

The OpCos logos should be placed at the bottom of the print ad. Arrangement of the OpCos logos must follow the arrangement indicated in the sample on the left.

Applications
Bunting

The Axiata brand signature should be placed on the top for maximum impact and legibility. Always maintain ample clear space around the Axiata brand signature.

Arrangement of the OpCos logos must follow the arrangement indicated in the sample on the left.

Applications Backdrop

The system developed for backdrop templates includes two different colour options. There is no restriction on how to use these different backdrops. They simply allow for more flexibility.

Full colour logo against colour background

Full colour logo with prism

Full colour logo against white background

Never reproduce Full colour logo with co-brands

OUT OF HOME

Applications
OOH

The Axiata brand signature should be placed on the right for OOH materials.

For maximum impact and legibility, always main ample clear space around the Axiata brand signature.

The typeface should always conform to our brand typeface.

APPLICATIONS
OVERVIEW

Application of the Axiata brand identity is used as an important tool to project the company’s image and spirit.

In the subsequent pages, we will share the guideline examples of key application touchpoints.

Façade

Reception signages

Main entrance glass door

Applications
Reception signages

The reception sign shown here displays the Axiata brand signature prominently. It is positioned on the front of the reception desk and is not obstructed by any furniture or architectural features. The surface that the sign is attached to should be clear of any distracting patterns or images. Only light and subtle patterns should be used.

Applications
Façade

Building signs are installed on the main façade of Axiata buildings. The signs are fabricated as individual components, and the base metal is enameled with the brand signature colours on the symbol; the wordmark is in the material colour. Please note that building signs should be placed in an area free of distracting patterns, textures or imperfections.

Applications
Website

Axiata brand signature should always be placed on the top corners of the website. The top left corner is the preferred placement.