Keyline Prism



37 individuals and their stories.
12 years in the Axiata journey.

1 vision: Advancing Asia.

Hear the voices that

brought our vision to life.

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When Axiata was formed in 2009, its leaders saw a chance to build a company framed from an inspirational, progressive Malaysian perspective. This vision has established a culture that resonates with every employee till today.
Memories serves to capture the distinctive views of 37 individuals who played a part in Axiata’s success story.

Keep scrolling to explore their stories.

Stroke Yellow


Since 2009, Axiata has grown to see its Digital Telco and Digital Businesses expand to 11 countries, while its global platform business today has access to 3.5 billion consumers.

Over the years, Axiata’s vision of connecting people has remained its unshakeable priority.

Stroke Yellow
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  • Demerger TM and TMI (which includes Celcom) on 25 April 2008.
  • TMI is listed on the Main Board of Bursa Malaysia Securities on 28 April 2008.


  • Unveiling Axiata as the new company name, brand and logo on 31 Mar 2009.
  • Operating Companies under the Group completes rebranding exercise to incorporate the new name and the new Prism logo.
  • Launch of Vision to become a Regional Champion by 2015.


Axiata Bangladesh Limited (AxB) launches their new identity under a new name “Robi”.


Unveiling “Prisms by Axiata”, an 83-foot steel sculpture by renowned Malaysian sculptor Rahman Abdullah, adding a new landmark to KL Sentral’s skyline.


Launch of Axiata Young Talent Programme (AYTP), a developmental scholarship for young Malaysians with RM100 million investment commitment via the Axiata Foundation.


  • Dialog completes acquisition of Suntel fixed line network and becomes the largest telco in Sri Lanka.
  • Smart concludes merger with Hello in Feb 2013 and becomes the largest telco in Cambodia.
  • Launch of edotco, ASEAN & South Asia’s first and largest independent communications infrastructure company.


  • XL Axiata acquires Axis Telekom in March 2014 and becomes the second largest telco in Indonesia.
  • Launch of Axiata Digital Services (ADS) to spearhead digital initiatives and drive Axiata’s transformation into a New Generation Digital Company.
  • Launch of Axiata Digital Innovation Fund (ADIF) with an investment of RM100 million to spur innovation and growth in Malaysia’s digital ecosystem in Dec 2014.
  • Axiata’s market capitalisation reaches RM62 billion in Nov 2014.


Axiata becomes a Regional Champion - recognised as one of the leading telecommunications groups in Asia with a revenue of USD5 billion, serving over 275 million subscribers.


  • Acquisition of Ncell in Apr 2016, marking Axiata’s entry into a fast-growing market and the largest telco in Nepal.
  • Robi and Bharti Airtel consolidates in Nov 2016, strengthening its position as second largest telco in Bangladesh.
  • edotco becomes the 13th largest Independent Tower Company in the world.


  • Unveiling Axiata’s Triple-Core Strategy towards becoming the New Generation Digital Company by 2022:
    • Transforming from Mobile-Centric Telcos to Converged Digital Operators
    • Pivot from Portfolio Company to 3 Lines of Digital Businesses
    • Advance Tower Business from Regional to Global Champion
  • Launch of Axiata Arena, the first corporate sponsored stadium in Malaysia.
  • Innovation Network Corporation of Japan (INCJ), Khazanah Nasional & the Retirement Fund (Incorporated) (KWAP) invests USD700 million in edotco.


  • Introduction of Axiata’s “Shifting Gear” strategy towards Profitable Growth & Cash Generation.
  • Sumitomo invests USD20 million in Axiata Digital Advertising (ADA) in July 2018.
  • Axiata celebrates its 10th Anniversary.


  • Combined valuation of Axiata’s Digital Portfolio exceeds USD640 million.
  • Mitsui invests USD20 million in Axiata Digital in May 2019.


  • Signed first-of-its kind Islamic Sustainability-Linked Financing of USD800 million.
  • Strategic investment and collaboration in Digital Fintech Services with Great Eastern.
  • Collaboration with Telefónica on Digital Services for the Enterprise Segment.