Axiata Launches 'Axiata Roam' Offering Local rates for International calls Home


Kuala Lumpur, 1st November 2010 - Axiata, via its subsidiaries, has launched ‘Axiata Roam', an initiative to enhance customers' roaming experience by offering an innovative plan which will see roaming call rates significantly slashed to ensure peace of mind. Under Axiata Roam, Axiata customers traveling abroad will only pay local rates for calls home, without worrying about roaming call charges when traveling within Axiata's network of mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia. The offer follows on from the Group's other unique offers in roaming and retail IDD and is part Axiata's strategy towards becoming the leader in this space.

‘Axiata Roam', currently the lowest rate amongst any operator in the region, is intended to cater to the increasing demand of roamers across the region. Targeted at travelers andcorporate customers, the initiative is yet another unique Axiata offer, leveraging on its regional footprint and group synergies, to provide an unmatchable proposition. This promotion will be valid for four months, until 28th February next year.

Dato' Sri Jamaludin Ibrahim, President & Group Chief Executive Officer of Axiata said "This proposition is a significant part of our strategy to develop our positioning as being a trusted and innovative brand that brings peace of mind to travelers. As a truly regional network and with the support of a strong group of telecommunication companies spanning 9 countries, Axiata is able to bring international connectivity offerings that are unique and of tremendous value to our customers that will be very difficult to match. With this offer, Axiata hopes to cement its position as the leader in international roaming and IDD, building on the success of the Daily Unlimited Data Roaming plan."


About Axiata

Axiata is one of the largest Asian telecommunication companies, focused on high growth low penetration emerging markets. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran. India and Indonesia are amongst the fastest growing markets in the world. In addition, the Malaysian-grown holding company has stakes in non-mobile telecommunication operations in Thailand.

The Group's mobile subsidiaries and associates operate under the brand name ‘Celcom' in Malaysia, ‘XL' in Indonesia, ‘Dialog' in Sri Lanka, ‘Robi' in Bangladesh, ‘HELLO' in Cambodia, ‘Idea' in India, ‘M1' in Singapore and ‘MTCE' in Iran (Esfahan).

The Group's, including its subsidiaries and associates, has over 130 million mobile subscribers in Asia. The Group revenue for 2009 was RM13.1 billion. The Group provides employment to over 25,000 people across Asia. Axiata's vision is to be a regional champion by 2015 by piecing together the best throughout the region in connectivity, technology and talent, uniting them towards a single goal: Advancing Asia.

Axiata was awarded the Frost & Sullivan 2009 and 2010 Asia Pacific ICT Award for Best Telecom Group and the Telecom Asia Best Regional Mobile Group 2010 for its operations in multiple Asian markets.

For further information on Axiata visit www.axiata.com