Each entity in the OpCos brand signature system comes
with an Axiata endorsement.
Each signature comes with the mandatory same consistent
wordmark and the usage of the prism.
All the OpCos brand signatures are designed to function
on their equity colours. A thin outline is necessary when the
prism’s colours clash with the background’s.
Always use the outlined version of the Axiata brand signature
when there is not enough contrast between the background
and the logo.
In order to create a flexible system for the OpCos brand signatures, three variations
are available for application.
The full colour version must be used whenever possible,
in all communications. The single colour and monotone
versions may be used in one-colour materials.
The colours and illustrations of the Prism for each variation is fixed and cannot be
altered. Always use the approved artwork for application.
Full colour version in gradient colour
Monotone version
Full colour version in solid colour
Single colour version version
Sub-brands and products can be locked up to the
brand in two dif ferent ways; horizontal and stacked.
Determine which to use based upon the space you are
designing within.
The preferred type style for the product and sub-brand
line is Axiata corporate set in lower case.
The ‘X’ measurement is based on the height for one triangle
in the Axiata prism symbol. The distance in between the
OpCos name and the product line should remain 75%
of the X-height.
For branding OpCos, especially acquisitions with strong equity in their own brand, the sub-brand with endorsement approach should be adopted. A standard endorsement line, “an axiata company,” has been created for this level of branding application.
The font colour of “an axiata company” should reflect the OpCo brand colour when it comes to white strip application
The OpCos are free to use either the white strip application or the full bleed application.
Please see further details in the following pages.
Horizontal version
Example on white strip application
Stacked version
Example on colour background application
Minimum Clear Space
Our brand signature deserves to stand apart,
as an expression of our integrity and commitment
For maximum impact and legibility, always maintain ample
clear space around the Axiata brand signature.This ensures
an impression of clarity, strength and simplicity that supports
our brand.
Minimum size
Minimum brand signature sizes have been established to
maintain optimum legibility and quality in every expression of
the brand signature.
The recommended sizes are measured by the X-height of
one triangle from the corporate symbol.
Minimum clear space
Minimum size
The size and proportion of the brand signature to the wordmark are locked and should
remain the same at all times. Always follow this guide when using the tagline with the
brand signature.
Lock up A
This applies for Dialog, Smart, Robi, and Linknet.
Lock up B
This only applies for XL Axiata.
Lock Up A
Lock Up B
