Placement of the Prism keyline should be determined by the advertising layout, but it is preferred that the Prism keyline to be placed on the right and can be move to top or bottom.
Axiata brand signature to be placed on the top right or bottom right.
Vertical Print Ad (Option 1)
Vertical Print Ad (Option 2)
Horizontal Print Ad (Option 1)
Horizontal Print Ad (Option 2)
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right and can be moved to top or bottom.
Axiata brand signature to be placed on the top right.
The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right.
Axiata brand signature to be placed on the bottom right.
Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right of the full advertising layout.
The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.
The Axiata brand should remain visible and consistent throughout the entire online journey from one piece of collateral to another for brand continuity.
The minimum size requirement is based on the width of the keyline Prism and corporate logo. It should be no smaller than 40 pixels in 72dpi RGB colour mode.
Please refer to the visual guidance below.
The minimum width is 40 pixels for screen applications.
As a general rule of thumb, it is best to adhere to these key guidelines when creating digital display ads:
Static Display Ads
Animated Display Ads
Social media plays an important role for the Axiata brand.
The following examples show how the full-coloured Axiata logo & keyline Prism are configured with the brand’s colour palette when utilised on social media.
In any case if no images are applied, the Axiata primary and/or secondary palette should be used as background colours.
Facebook Cover Photo
Desktop
Mobile
Twitter Cover Photo
Desktop
Mobile
LinkedIn Cover Photo
Desktop
Mobile
Facebook Postings
Photography
When featuring quotes by Axiata’s leaders, strengthen the power of the message by accompanying the quote with an image of the leader. Images used should be warm, smart and casual yet approachable at the same time.
When it comes to infographics, please utilise icons and illustrations with minimal text as part of its visual communication. It is also essential to incorporate the Axiata logo & keyline Prism in a clear and simple manner to avoid visual clutter.
If placing the logo over a busy photograph or illustration, it is best to use the least busy portion of the image. The logo placement needs to sit on appropriate contrast with the background to preserve the integrity and visual impact of the Axiata brand.
To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access
Video End Frame
It is essential that the Axiata brand identity remains present in all our communications. Here, we’ll demonstrate how the brand logo and animation are utilised.
Any form of video content that sits on the digital sphere would require a start or end frame with the Axiata brand identity as part of its communications.
To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access
Start Frame (Intro)
For an introduction frame, utilise the full coloured keyline Prism animation. If required, text may be added onto the frame at the lower right section.
To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access
End Frame (Outro)
As a brand sign-off, utilise the keyline Prism transitioning into the brand’s corporate identity version animation to end the frame. Here, additional text cannot be added in any case.
To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access
The Axiata brand system is the visual expression of the company’s distinct products and professional operations. The correct and consistent application of the brand is essential to reflect the spirit and quality of Axiata.
Name card (front)
Name card (back)
Letterhead
The system developed for PowerPoint templates includes two options for cover slides, dividers, text slides and graphic slides. There is no restriction on how to use these different slides (Axiata Blue or Axiata Red). They simply allow for more flexibility when creating presentations.
While the overall design will maintain a cohesive look and a unified, compelling brand identity, each department’s EDM will be differentiated by colour for easy identification.
The EDMs should adhere to the following guidelines to maintain brand continuity and consistency.