01


PRINT


Print Ad

Placement of the Prism keyline should be determined by the advertising layout, but it is preferred that the Prism keyline to be placed on the right and can be move to top or bottom.

Axiata brand signature to be placed on the top right or bottom right.


Vertical Print Ad (Option 1)

Vertical Print Ad (Option 2)

Horizontal Print Ad (Option 1)

Horizontal Print Ad (Option 2)



Bunting

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right and can be moved to top or bottom.

Axiata brand signature to be placed on the top right.



The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.




Banner

Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right.

Axiata brand signature to be placed on the bottom right.



02


OUT OF HOME


Placement of the keyline Prism should be determined by the advertising layout, but it is preferred that the keyline Prism to be placed on the right of the full advertising layout.

The colour of the Prism icon is fixed, and should not be altered. Always use the approved electronic identity artwork for reproduction.



03


DIGITAL


Online Display Ads

The Axiata brand should remain visible and consistent throughout the entire online journey from one piece of collateral to another for brand continuity.




Logo Adaptation

The minimum size requirement is based on the width of the keyline Prism and corporate logo. It should be no smaller than 40 pixels in 72dpi RGB colour mode.

Please refer to the visual guidance below.


The minimum width is 40 pixels for screen applications.




Static & Animated Display Ads

As a general rule of thumb, it is best to adhere to these key guidelines when creating digital display ads:

  • The Axiata primary and/or secondary palette should be used as background colours in any case if no images are applied.
  • The full-coloured Axiata corporate logo must always be utilised in all digital collaterals.
  • The full-coloured or outlined version of the keyline Prism may be utilised.



Static Display Ads

Animated Display Ads



Adaptation on Social Media

Social media plays an important role for the Axiata brand.

The following examples show how the full-coloured Axiata logo & keyline Prism are configured with the brand’s colour palette when utilised on social media.

In any case if no images are applied, the Axiata primary and/or secondary palette should be used as background colours.


Facebook Cover Photo

Desktop

Mobile

Twitter Cover Photo

Desktop

Mobile

LinkedIn Cover Photo

Desktop

Mobile


Facebook Postings

Photography




Adaptation on Text

When featuring quotes by Axiata’s leaders, strengthen the power of the message by accompanying the quote with an image of the leader. Images used should be warm, smart and casual yet approachable at the same time.




Adaptation on Infographics

When it comes to infographics, please utilise icons and illustrations with minimal text as part of its visual communication. It is also essential to incorporate the Axiata logo & keyline Prism in a clear and simple manner to avoid visual clutter.






Adaptation on Busy Backgrounds

If placing the logo over a busy photograph or illustration, it is best to use the least busy portion of the image. The logo placement needs to sit on appropriate contrast with the background to preserve the integrity and visual impact of the Axiata brand.



Call to Action Buttons (CTAs)

To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access


04


VIDEO: START & END FRAMES


Video End Frame

Brand Films (TVC & OOH Videos)

It is essential that the Axiata brand identity remains present in all our communications. Here, we’ll demonstrate how the brand logo and animation are utilised.

  • Always use the corporate identity logo with the full coloured version in gradient as a sign-off for any TVC and/or OOH video content.
  • The animation on how the Axiata brand logo appears/ disappears cannot be changed or tempered with in any case.
  • Hold the frame for legibility and brand visibility.



Digital Videos

Any form of video content that sits on the digital sphere would require a start or end frame with the Axiata brand identity as part of its communications.


To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access



Start Frame (Intro)

For an introduction frame, utilise the full coloured keyline Prism animation. If required, text may be added onto the frame at the lower right section.

To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access



OR


End Frame (Outro)

As a brand sign-off, utilise the keyline Prism transitioning into the brand’s corporate identity version animation to end the frame. Here, additional text cannot be added in any case.

To use the Axiata brand kit, kindly email us at [email protected]. Please state your name, organisation and the reason you are requesting access

05


CORPORATE STATIONERY


Business card / Letterhead

The Axiata brand system is the visual expression of the company’s distinct products and professional operations. The correct and consistent application of the brand is essential to reflect the spirit and quality of Axiata.

  • The Axiata logo must remain at the top right corner for both business card and letterhead template.
  • The outlined keyline Prism must be placed on the front of the business card, with the coloured keyline Prism placed at the back.
  • The coloured keyline Prism must be placed at the bottom of the letterhead template.


Name card (front)

Name card (back)

Letterhead



PowerPoint Template

The system developed for PowerPoint templates includes two options for cover slides, dividers, text slides and graphic slides. There is no restriction on how to use these different slides (Axiata Blue or Axiata Red). They simply allow for more flexibility when creating presentations.






Electronic Direct Mail (EDM)

While the overall design will maintain a cohesive look and a unified, compelling brand identity, each department’s EDM will be differentiated by colour for easy identification.

The EDMs should adhere to the following guidelines to maintain brand continuity and consistency.

  • A plain background will be used whenever long copy is involved or if there are any photos or pictures to be inserted.
  • The template with the prism will be used for EDM with short copy.
  • The keyline Prism must always be placed in the middle of the EDM design template.
  • The Header must be positioned at the top.
  • The Prism must be at the top right corner.


The Axiata logo must always remain at the bottom right corner in all communication EDMs.