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Brand Identity
Our brand signature is a representation of who we are and what we stand for. As a diverse group with a unique footprint across Asia, we needed a name that has allusion to our Asian heritage, yet had a global sound and modern edge. Axiata is our proud new name and is pronounced a-zee-ata.
Our new logo is called the Axiata prism and along with our exciting new name, the new identity mirrors the Group's rich heritage and cultural diversity. It is as colourful as the countries that we serve and displays the Group's vibrant energy, reflecting how Axiata views situations from every perspective, uniting partners and connecting customers throughout Asia and the rest of the world.