Celcom is also growing its position in content and value-added services (VAS), enterprise solutions, bulk wholesale services, digital services and machine-to-machine (M2M) solutions in line with evolving technologies and the changing consumer behaviour in Malaysia.
With the country's widest network, Celcom covers 95.2% and 83.7% of the Malaysian population with its 2G and 3G networks respectively. Celcom continues to invest in network coverage, capacity and performance. Its aim is to maintain its technology leadership and position as the country's best mobile service provider.
Celcom has also been a pioneer in industry leading partnerships which include MVNOs, domestic and international roaming, and infrastructure sharing. Currently, Celcom has five MVNO partners riding on its mobile network. These partnerships provide Celcom with additional channels to reach niche segments with strong growth potential.
Its long-standing partnerships with local as well as leading global operators have resulted in economies of scale, optimised network coverage, and unrivalled mobile experience for its customers. As an Axiata company, and through its collaboration with Vodafone, Celcom customers enjoy great rates and consistent coverage while roaming. Today, Celcom subscribers enjoy roaming services in 193 countries with over 550 partner networks.
Through initiatives such as its industry-leading consumer lab, Celcom has a firm focus on customer needs that has led to higher levels of product and service innovation, customer service excellence, and industry accolades at both local and regional levels.