With an annual revenue of over USD4 billion, and revenue market share of 14%, Idea is India's third largest national mobile operator. Idea has the highest percentage of active subscribers on its network. Over 98% of its nearly 114 million subscribers, as of end December 2012, are active subscribers as per the visitor location register (VLR) report by Telecom Regulatory Authority of India (TRAI).
Idea is a pan-India integrated GSM operator offering 2G and 3G services, and has its own national long distance (NLD) and international long distance (ILD) operations, and internet service provider (ISP) licence. With traffic in excess of 1.5 billion minutes of use a day, Idea ranks among the Top 10 country operators in the world.
Idea's pan-India coverage is built on a network of over 100,000 2G and 3G cell sites, spread across 4,860 towns and 301,590 villages. Using the latest technologies, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of over 4,000 exclusive Idea outlets. Idea's customer service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office. Idea's strong growth in the Indian telephony market comes from its deep penetration in non-urban and rural markets.