The Smart of today became part of Axiata after the strategic merger of Latelz Co., Ltd., operating under the brand Smart Mobile, and Hello Axiata Company Limited, with its Hello brand, in early 2013. In order to reflect the merged brand also in the corporate appearance, the company formally renamed itself from Latelz Co., Ltd. to Smart Axiata Co., Ltd. with effect September 2013.
The company's workforce consists of more than 800 people including local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia in delivering its promise of improving their lives. "Live. Life. Be. Smart."