| Idea Cellular Limited | |
|---|---|
| Year of Investment/Shareholding | 2008/15.0% |
| Nature of Business | Cellular |
| Subscribers | 56.7 million |
Idea is a public listed company, having been listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. It is the third largest private GSM operator, with pan-India licenses. With a customer base of over 56 million in 18 service areas, under the Idea brand, operations are expected to cover the whole country by 2009. Idea is also a National and International Long Distance service provider.
Since 1995, Idea has been one of the few original players in the cellular mobile space with a commitment to the industry. With two service areas in 1995, Idea is now virtually a pan-India player through a process of Mergers & Acquisitions.
Idea enjoys market leadership position in many of its operational areas. It offers GPRS and EDGE on all its networks for all categories of subscribers.
Idea has been a leader in the introduction of value added services. From basic voice & SMS services to high end value added services such as mobile TV and games. Idea is seen as an innovative, customer focused brand. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for "Best Billing and Customer Care Solution" for two consecutive years.