Cambodia's economy grew at an average rate of over 8% annually between 2004 and 2012, resulting in significant improvements in areas such as poverty, healthcare, water supply and education. Cambodia has increasingly become an attractive investment destination for foreign investors. Despite a mobile penetration of 150%, which is largely a result of the wide spread multi SIM habit of prepaid subscribers, the country will most likely witness continuous growth in mobile subscriptions, driven mainly by prepaid users in the rural areas. The expansion of 3G network also offers new opportunities for service providers. In 2013, there were approximately 22 million mobile subscribers in Cambodia.
Smart Axiata Co., Ltd.
Smart is Cambodias second largest mobi le telecommunications company serving over 5 million customers. The company became part of Axiata after the strategic merger of Latelz Co. Limited, operating under the brand Smart Mobile, and Hello Axiata Company Limited, with its Hello brand, in early 2013. Smarts workforce consists of more than 800 people including local and foreign experts. The company is committed to its customers, employees and the people of Cambodia in delivering its promise of improving their lives, Live Life, Be Smart.