Sanjeev was appointed Managing Director of Idea on 1 November 2006. He is a Director on the Board of the Aditya Birla Management Corporation, and has been the Chairperson of the Cellular Operators Association of India.
Sanjeev has held positions in Asian Paints, Jenson & Nicholson, and Blow Plast Ltd. where he was the Managing Director from 1993 to 1998. In 1998, he was appointed CEO of Birla AT&T Ltd. He led the company through expansions, mergers and acquisitions, to be what became Idea Cellular. From May 2005 until October 2006, he was Managing Director of Aditya Birla Nuvo Ltd., a conglomerate whose interests span diverse group businesses.
Sanjeev is an Honours graduate in Physics from St. Stephen’s College, Delhi, India (1971) with post graduate studies from the Indian Institute of Management, Kolkata (1973).