Axiata is an organisation that is transforming itself in all aspects of its operations. Corporate Responsibility (CR) remains an integral part in this journey of transformation. Axiata is Advancing Asia by bringing affordable connectivity, innovative technology and world class talent to the countries that we operate in. We are focused on doing things better, and more efficiently and effectively towards generating long term economic, social and environmental value to all our stakeholders. We are constantly reviewing our practices and efforts, embracing innovation as the key enabler towards achieving our ambitions. Axiata approaches CR from the following perspectives: Marketplace, People, Environment and Community.
At Axiata we are focused on the long-term integrity of our business for the benefit of our stakeholders. We are committed to raising the standards of Corporate Governance within the company so that it meets shareholders expectations and have implemented various initiatives to help us maintain high standards across al l of our operations which include policies, directives and guidelines for business processes and risk management.
Enterprise Risk management is integral to the Group's business especially in view of the dispersion of its operations. Managing risks enables the Group to achieve its objectives and create value for its shareholders, satisfy its customers, and protect its employees and assets.
The Group is committed to manage those risks that arise in the course of Axiata's business to an acceptable level, so as to maximise opportunities and minimise negative outcomes.
Our people is what make us great, their diversity being a hallmark of our culture. We are aware of the need to continuously build on our people in order to evolve as a company into the future. Our intention is to grow those future competencies from within and recruit top talent from the market when necessary.
 Building Our Talent Pipeline
In 2010, we continued with our efforts towards building our talent pipeline. We now have 85 senior leaders in the Group Ac c e l e r a t e d Development Programme (GADP) whom we are grooming to be future CXOs. The 85 identified talents will undergo a holistic development programme to prepare them for their future roles.
The programme covers 4 development platforms:
• Experience-based development where they are assigned projects, different responsibilities, or cross-functional projects/ roles or cross - country assignments.
• Education-based development where they attend Group Leadership Programmes as per their Leadership Competencies gap.
• Relationship - based development where they are either assigned to coaches/mentors within the top management team in the organisation or have dialogue sessions with members of top management.
• Personal development, focusing on raising their self awareness which is crucial to their development. This is done in the form of workshops or progress review with the Talent Managers. We have also established the Group Leadership Development Programme (GLDP) to further build the leadership capabilities of about 400 senior leaders across the Group.
Additionally, we have identified 7Axiata Leadership Competencies of Strategic Thinking, Business Acumen, Results Achievement, Customer Orientation, Coalition Building, People Management and Development, and Personal Attributes and instituted 8 courses focusing on these skills.
As part of our talent management framework, we launched our Graduate Development Programme a programme for Fresh Graduates in 2010 using the Graduan-UKEC Career Fair in London as the attraction and selection platform and Celcom as the development plat form. The development programme is a yearlong programme where the new graduates are placed at entry level positions within Celcom. 1 Malaysian and 5 Indonesian graduates were selected into the programme. Apart from on the job training, the graduates participate in development workshops, take part in cross-functional projects and a coaching programme.
In 2010, we continued to further strengthen the top management level across the Group, hiring some country nationals, placing Malaysian top talents and also expatriates from outside the Group into Dialog, Robi and Hello.
|
Enhancing Performance
We are committed to help our employees fulfil their potential with an environment that encourages innovation and stimulates creativity. In 2010, we embarked on the first Group-wide Employee Engagement exercise, from which we have established our Employee Engagement Index. We have benchmarked ourselves against country norms, global telco norms and global high per forming companies' norms. This has given us a baseline to work further on our HR initiatives, such as developing a strong organisation culture and improving our talent and leadership development programme.
We also continue to drive our Performance culture by reiterating our compensation philosophy which is centred on differentiating total rewards based on performance levels.
|
Axiata Asean Leadership Forum
Axiata aspires to play a leadership role in the regional telecommunications industry. As part of its commitment towards the development of human capital and its support for the future of Asia, Axiata supports the Asean Leadership Forum. The Axiata ASEAN Leadership Forum brings together government, business and thought leaders to reflect on the key challenges facing the region, evaluate the business and investment opportunities as well as to feel the pulse of ASEAN. The forum is an ideal platform for sharing of ideas and best practices, and networking for the benefit of all.
The Axiata 7th Asean Leadership Forum with its theme of "Transforming ASEAN, moving forward", was held on 5 April 2010 in Kuala Lumpur, where the Prime Minister of Malaysia, Dato' Sri Mohd Najib Tun Razak delivered the Keynote Address and received the inaugural ASEAN Transformational Leader Award.
|
The Information and Communication Technology (ICT) industry is estimated to be responsible for about 2% of global CO2 emissions today. Whilst this is so, it is also estimated that ICT technology can make a huge difference in the way we protect our planet and enable CO2 reduction of 15% by 2020.
As a group with an expansive footprint, we are aware of the impact of our operations on the environment. We are constantly exploring new technologies, products and solutions with transformative, sustainableinnovation that brings greater efficiency to improve our own ecobalance.
In 2010, the Group continued with its efforts to manage energy efficiency in its networks. Diesel remains to be one of the main drivers for increase in energy costs and CO2 emission. Currently, more than 20% of the Group's total sites use diesel generators, especially in Bangladesh and Cambodia. This is due to the unreliable grid supply in these countries, whereby approximately 80% of the sites need diesel generators as backup. We have also implemented alternatives using batteries as the main power source to better control diesel operation where possible.
Green Technology Programme
The Group has consolidated its efforts under the Axiata Green Technology programme whereby the Group has established a joint programme with its vendors to push the industry to deliver renewable energy technical solutions for mass usage to substantially reduce diesel consumption. Under the programme, we have seen over 60% reduction in diesel consumption.
Moving forward, the Group will continue to explore other new green energy deployment. The target is to reduce CO2 emissions by up to 30% by 2015.
Axiata participates in the GSMA green programme under the Green Power for Mobile (GPM) Working Group. Together with its key suppliers and GSMA, more than 5 trial sites (solar, wind, hybrid) have been built and are in operation.
Axiata is also part of the GSMA Mobile Energy Efficiency (MEE) network, an initiative that will provide a benchmark measurement of network energy efficiency and will help mobile network operators (MNO s) lower their energy costs and carbon footprint.
MEE is part of the GSMA's holistic approach to the environment and complements the activities of Green Power for Mobile (GPM), which is advancing the use of renewable energy to power base stations.
|
Axiata is committed to playing an active role in sustaining development in the communities that we are present in. As a telecommunications company we see access to telecommunications as a basic human right. Our technology, solutions and services addresses human needs and provides access to a wide range of information. Our group's efforts towards community development include using ICT as an enabler for social progress, which include educational and relief programmes as well as humanitarian efforts. One of Axiata's brand pillars focuses on developing world class talent. As such our CR initiative at Corporate Centre is aimed at developing human talent. We aspire to nurture and develop future corporate leaders. The Axiata Young Talent Programme (YTP) is our "1Malaysia: People First Programme" for young Malaysians, adopting a holistic "cradle to grave" concept where we start nurturing talent at lower secondary level. The programme is beyond academics, combining the best of education with co-curricular activities that mould talents with soft skills to prepare\ them for life. 2010 saw the successful launch of our first phase, a group of 30 Form one students.
There are four tiers to this programme. The first being the National Secondary School Programme where we provide scholarships to top schools in Malaysia for students who have displayed academic excellence through the Ujian Penilaian Sekolah Rendah (UPSR) and outstanding achievement in extracurricular activities.
The second is the 2-year International Baccalaureate (IB) Pre-University Programme. IB is a reputable programme tailored to provide scholars with a well rounded education that prepares them for university and their future careers.
At undergraduate level we offer the University Undergraduate Programme for Malaysians who have received conditional offers from selected top universities in the United Kingdom to study in the fields of engineering, business, economics and management.
The fourth tier is the Graduate Development programme where we recruit a select group of high achievers from top universities worldwide to join our OpCos as a graduate trainees. Successful candidates will undergo a 12-month training stint to familiarise themselves with the working world.
YTP is more than just a scholarship: Scholars are exposed to the Ax Factor, a specially designed curriculum that builds skill and competencies in 5 areas. The 5 competencies are Attitude, Leadership, Communication, Critical Thinking and Creativity. The aim is to supplement the school or university curriculum with activities to hone special skills needed for the scholars to excel in life.
It is our aspiration that through our programme, young Malaysians will be able to compete in the work force, becoming trailblazers in their fields, world class corporate leaders and ultimately, the pride of Malaysia.
CELCOM
Celcom recognises the importance of fundamental values such as leadership, commitment and trust that have played an integral role in its success over the years. Celcom aims give back to the community by embracing these values and more via three major initiatives under its CR umbrella.
Celcom Relief Centres (CRC)
As part of its disaster relief efforts, Celcom established the Celcom Relief Centres (CRC) in areas affected by floods to ensure that those affected can communicate with their loved ones. CRCs were identified and set up to provide telecommunications services such as SIM replacement, free starter packs with preloaded airtime, an easy reload counter, mobile phone chargers for those who needed to charge their mobile phones and free domestic calls to update their family members on their situation for a specified time limit.
|
League of Extraordinary Developers Challenge (LEDC)
The LEDC is an initiative created to provide a platform for innovative and creative developers to create a wealth of applications. LEDC allows these entrepreneur driven individuals to use the LEDC as a platform to display their talents and ideas. The programme promotes openness in the mobile world, indirectly encouraging open collaboration. At the same time, the programme also acts as a catalyst for these developers to enter the market.
In 2010, Celcom organised three series of LED C namely, BlackBerry Applications Challenge, Android Applications Challenge and Symbian Applications Challenge. Each of these series were accompanied by their respective workshops where the developers can exchange ideas, challenge each other and share experiences in the application development area. A total of 150 mobile application developers were trained in 2010.
|
Celcom - Perbadanan Usahawan Nasional Berhad (PUNB) Bumiputera Entrepreneur Programme
Celcom signed a Memorandum of Understanding with PUNB and the Malaysian Ministry of Higher Education to develop local graduates especially Bumiputeras from public universities and polytechnics into skilful, competitive entrepreneurs under the Celcom PUNB Bumiputera Entrepreneur Programme.
Focusing on two programmes namely the Graduates Apprenticeship Programme and the Undergraduates Entrepreneurship Programme, the objectives of the programmes are to reduce unemployment rate, to assist these graduates to remain relevant in an increasingly global environment and to create world class employers instead of employees amongst the graduates.
The programme is Celcom's effort in growing the number of Bumiputera retailers in the telecommunications industry. In this joint programme with PUN B, Celcom undertakes the role to nurture and stimulate the participants' entrepreneurship development while PUN B provides funding for the participants in their start-up phase. The participants consist of unemployed graduates as well as undergraduates.
This partnership with MOHE and PUNB is a wholesome and holistic approach towards building a strong network of future entrepreneurs who are capable and knowledgeable to drive the country's economy forward.
|
|
XL
XL is firmly committed to make a difference, reach out and positively contribute to the development of the community. XL's CR efforts are focused towards enhancing communities through various initiatives.
Indonesia Berprestasi
XL continued with its "Indonesia Berprestasi" (Indonesia Achieves) programme. The programme, which began in 2006, focuses on two areas: Community Development and ICT Education. XL has over the past years initiated numerous programmes and activities in these areas.
Community Development
Indonesia Berprestasi Award (IB Award) is an accolade presented by XL to Indonesian citizens who have made a significant contribution to the environment and community in their respective fields. The IBA program commenced in 2007, and the selection of winners undergo a series of assessments by an independent panel of observers. The process has allowed the company to discover and appreciate individuals who have truly made inspiring changes for the nation.
The 2010 IB Award was awarded to three citizens and one community in the fields of Science and Technology, Social Community and Entrepreneurship, as well as Art and Culture. Other community development programmes included Aku Cinta Indonesia (ACI)/I Love Indonesia, and Soempah Pemoeda 2.0 (Youth Pledge), to foster a sense of pride and love for the country and its history.
ICT Education
Continuing XL's commitment in improving the quality of national education, XL launched the Computers for Schools (Komputer Untuk Sekolah/KUS) programme in 2010. The programme, specifically designed as an integrated and sustainable five-year scheme, provides computers and internet connection to 500 educational institutions and schools throughout Indonesia. XL also conducted a comprehensive evaluation of the recipient schools which included supervision and training to ensure the programme reached its target. XL has succeeded in getting the participation and support of several partners, such as PT Sun Microsystems Indonesia, PT Huawei Tech. Investment, and PT Indologistic. XL also works in partnership with Nurani Dunia Foundation to implement this programme.
Besides KUS, XL continued with their Internet Sehat (Wise and Proper Internet), Taman Pintar (Science Park), Khazanah Scholarship, Mobile Library and other activities.
|
Disaster Relief
XL has always been at the forefront of relief efforts in times of natural disaster. To ensure that XL's efforts are carried out in the best possible way, XL has established Standard Operating Procedures that govern the method for engaging and providing assistance. XL's prompt action has been crucial in alleviating the suffering of the affected communities.
In 2010, a number of devastating disasters struck Indonesia such as the huge flood in Wasior, Papua, explosion of Mount Merapi in Central Java and the earthquake and tsunami in Mentawai, West Sumatera.
XL provided vital assistance and support in the form of funding and goods for the victims. XL also built Aid Centres and provided other assistance such as, medicine, food, blankets, free XL starter packs, and other useful items.
XL also collaborated with Pundi Amal SCTV, a social foundation from a leading TV station, to rebuild an elementary school in Padang which was badly damaged by a powerful earthquake. XL and SCTV each allocated IDR 750 million, making up a total amount of IDR 1.5 billion. XL's contributions were in part funded by its customers through its "SMS Donation" campaign. XL also donated books, stationery, and computers to the school.
|
|
DIALOG
Dialog continues with its scholarship and Nenasa programmes. The Nenasa programme is now in its third phase whereby close to 500 schools all over Sri Lanka have been connected to the Nenasa Network, which is a high-quality rendition of the national curriculum over a digital satellite television broadcast medium. Dialog aims to connect over 1,000 schools and 500,000 students through this programme.
Dialog Tradenet
As part of its efforts to enhance the reach and availability of digital content and information across all stratum of the socio-economic pyramid, Dialog introduced 'Tradenet'. 'Dialog Tradenet' is an inclusive trade information exchange designed to reach multiple socio-economic segments and industrial/service sectors, empowering them to trade goods and services through a virtual market place.
Dialog's Tradenet was awarded the Gold award in the Mobile-Inclusion and Empowerment Category at the World Summit Mobile Awards held in Abu Dhabi, United Arab Emirates and top honours in the m-Inclusion category at the prestigious m-Billionth South Asia Awards held in New Delhi, India.
|
|
ROBI
Robi aspires to be a powerful agent of change by enriching people's lives for the better. In conjunction with the launching of its new brand in 2010, Robi redefined its CR initiatives under the five themes of Education, ICT, Health, Environment, and Culture and Heritage with a focus on women empowerment.
Education is the major thrust area of Robi's CR initiatives. In line with the Government's 'Digital Bangladesh Vision 2021', Robi is working towards ICT development across the country especially in colleges and libraries. With a special focus on women, Robi is also emphasising on women's health and entrepreneurship.
Robi Computer Corner
In today's globalised world, ICT plays a vital role. In realising this, the Bangladeshi government embarked on a programme which targets the establishment of a resourceful and modern country through effective use of ICT by 2021. The "Digital Bangladesh Vision 2021" emphasises on human resource development, people involvement, civil services and use of IT in business.
Robi believes that the combination of IT and education is a crucial factor in eliminating the digital gap between urban and rural areas, and promoting educational development as a whole. In support of this, Robi initiated a programme to increase IT literacy among Bangladeshis in the rural areas.
In 2010, Robi had established 36 Robi Computer Corners in 32 districts (small provinces) of Bangladesh, while the rest of the districts will be covered by mid 2011. Robi also donated used computers to rural colleges in all 64 districts.
|
Free Health Camp By Robi
Each year scores of women suffer and die from diseases that are largely preventable or curable. Despite initiatives and intervention undertaken at national and international levels, women's health is still neglected in Bangladesh, especially in the rural areas. In an effort to address this problem, Robi initiated a monthly Health Camp for underprivileged women in rural areas. Under the banner of 'Healthy Women, Healthy Family', Robi Health Camp has been visiting different districts throughout the year to provide basic health service.
In 2010, Robi provided free health service to approximately 10,000 women and their children across the country. Besides teaching the women on how to prevent and treat health problems which routinely afflict them and their families, the women are also given free on-the-spot diagnosis as well as the required medicine. The health education sessions emphasise preventive measures and cover topics concerning health and hygiene. Knowledge is the first step toward changing behaviour for health awareness and Robi hopes that its health education programme will play a significant role in preventing and treating common health hazards, and thus improving the health of the rural women and their families.
|
Robi Shishu
Robi believes that children of today play a crucial part in building a brighter, better and safer tomorrow for Bangladesh. On 28 March, Robi was born. In conjunction with this auspicious occasion, Robi celebrated life with others born on the same day and sponsored the medical fees for mothers who delivered on that day at Marie Stopes Clinic facilities across Bangladesh.
"Konthe O Tulite Bangladesh"
Robi has initiated a unique programme "Konthe OTulite Bangladesh", 'Know Bangladesh Better' programme for students. It is a dancing and singing competition where students draw the map of Bangladesh, identify the important places on it and sing the national anthem in the right tune. It is held on a monthly basis for schools at district level. Hundreds of students along with teachers have participated in the programmes held in Dhaka and Rajshahi.
|
|
HELLO
As part of its CR efforts, Hello plays a supportive role in the community by providing much needed resources for education, sports, music and youth development. In 2010, Hello donated USD20,000 in cash and provided comfort bags and food for the victims of the Annual Water Festival where at least 378 people were killed in a stampede. Hello also initiated a SMS donation campaign where Hello subscribers contributed a total of USD7,122.25.
Hello also gave 100 folding beds and pillows, and medical supplies to 4 hospitals.
Hello contributed USD 2,500 towards Angkor Hospital for Children (AHC) to support their daily operations. AHC provides paediatric care to Cambodian children free of charge and extensive medical education programmes to Cambodian health workers.
|
IDEA
In India, Idea launched 'Kaho What's Your Idea', a National inter -school skills fest focused on developing the children's' all round personality. The programme engages in activities which promote logical thinking; weaving stories; application of memory skills and real-life skills; besides honing their general knowledge and current affairs. 'Kaho What's Your Idea' encourages freedom of thought and expression, help the children view situations rationally and also boost their confidence in public speaking skills. Idea's 'Kaho What's Your Idea' programme reached out to over 200,000 children in 3,000 schools across 100 Indian cities.
|
M1
M1 maintained its traditional focus on the arts, sports and children's causes in Singapore. The annual M1 Singapore Fringe Festival 2010continued to enliven the arts scene with the staging of its sixth edition. A new partnership with the National Arts Council, ascertaining M1's support and nurturing efforts to the local dance and dance talents under its Arts Adoption Scheme, will take to action in 2011.In sports, M1's ongoing support to the Singapore Netball Association in promoting the game to schools and clubs was accented when it signed on as the exclusive telco sponsor of the 2011 World Netball Championships. The plight of needy children in the community was not forgotten as M1's employees and business partners engaged in two successful fundraising events for the benefit of its adopted children's charities. Funds were raised for charities such as the Children's Cancer Foundation and the Singapore Children's Society.
Additionally, various social activities organised throughout the year by dedicated staff volunteers from the SunCare Club, brought much cheer to the children of its adopted charities.
The M1-LASALLE T-shirt design contest enabled customers to purchase t-shirts designed by LASALLE College of the Arts students, and proceeds from the sale were donated to Beyond Social Services. M1's title sponsorship of the Asian tour of the educational and entertaining theatrical production, Walking with Dinosaurs, brought added enjoyment to Singaporeans of all ages.
|