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Creative Theme 2010


Advancing Asia by Inspiring Transformation
Having, in 2009, established our brand pillars of affordable connectivity, innovative technology and world class talent, and our brand devices (the 'Fabric' and the 'Prism'), our theme in 2010 was to build meaning into how we are advancing asia : via Inspiring Transformation. Our vision is bring radical transformation to peoples lives via technology.

The 2010 execution is around using a single triangle, to express a window of transformation by juxtaposing the current and the future, the past and the present, the most remote to the global, or the global to beyond.

TV Commercials/Videos - 2011

2010 commercialAxiata commercials:
ENGLISH BAHASA MELAYU CHINESE

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Corporate VideoAxiata Corporate Video

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Corporate VideoRobi Axiata Village CSR project

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XL – Talent DevelopmentXL – Talent Development

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Dialog – Nenesa, Digital LearningDialog – Nenesa, Digital Learning

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Thematic
 
Thematic Connectivity Talent
         
Technology Thematic2      
 

Accolades
 
2009 Results 2010 Awards 2010 Awards
 

Specials
 
Axiata New Year 2010 New Year Merdeka
     
Hari Raya 2010 Deepavali Roam Free