Advancing Asia via an Asian Perspective - Local Touch
Our inaugural brand theme was our first step in becoming a new brand, Axiata. We marked our demerger from Telekom Malaysia with a unique dynamic, innovative and energetic positioning , with a campaign that introduced the 'Fabric' (our triangle overlays) and the 'Prism' (our logo). We emphasized our diversity via our advertising concepts, which focuses on our multinational heritage and presence, to establish our brand positioning and values, across our three brand pillars : affordable connectivity, innovative technology and world class talent.
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